America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industr...(展开全部)

Fascinating science blends with engaging prose in this highly entertaining exploration of how memory works-- and how to make it work better. In this extraordinary book, scientist Rebecca Rupp explains how and why memory works the way it does. What are the chemical processes that occur in the brain when we remember--and how do they account for the "absentminded" or "steel trap"...(展开全部)

Fascinating science blends with engaging prose in this highly entertaining exploration of how memory works-- and how to make it work better. In this extraordinary book, scientist Rebecca Rupp explains how and why memory works the way it does. What are the chemical processes that occur in the brain when we remember--and how do they account for the "absentminded" or "steel trap"...(展开全部)

If you want people to read your writing, it has to be readable. In How to Write Well and Why We Must, Leonard Cassuto offers academic writers a direct, practical prescription for writing that will be read and understood: Take care of your reader. With a wealth of examples from the arts and sciences, this short, witty book provides invaluable advice to writers at all levels, in ...(展开全部)

'It is great to see the re-publication of the classic Consumer Culture and Postmodernism. The extensive new material is erudite, informative and important, particularly locating consumer culture in the context of global climate change and postmodernism within a framing that seriously displaces the 'west' from centre-stage' - John Urry, Lancaster University The first edition of ...(展开全部)

From an acclaimed Harvard professor and one of Time’s most influential people, this paradigm-shifting book shows how almost everything we think we know about aging is wrong, offers a front-row seat to the amazing global effort to slow, stop, and reverse aging, and calls readers to consider a future where aging can be treated. For decades, experts have believed that we are at th...(展开全部)

Information is endlessly available to us; where shall wisdom be found?" is the crucial question with which renowned literary critic Harold Bloom begins this impassioned book on the pleasures and benefits of reading well. For more than forty years, Bloom has transformed college students into lifelong readers with his unrivaled love for literature. Now, at a time when faster and ...(展开全部)

"Information is endlessly available to us; where shall wisdom be found?" is the crucial question with which renowned literary critic Harold Bloom commences this impassioned book on the pleasures and benefits of reading well. For more than forty years, Bloom has transformed college students into lifelong readers with his unrivaled love for literature. Now, at a time when fast...(展开全部)

Information is endlessly available to us; where shall wisdom be found?" is the crucial question with which renowned literary critic Harold Bloom begins this impassioned book on the pleasures and benefits of reading well. For more than forty years, Bloom has transformed college students into lifelong readers with his unrivaled love for literature. Now, at a time when faster and ...(展开全部)

為什麼有人可以記得一萬五千個電話號碼，有人卻過目即忘？女人的記性真的比較好？老人家一定健忘嗎？為什麼我們留不住嬰兒時期的記憶？記性能夠訓練嗎？記憶是像貨物一樣，堆積在大腦深處嗎？「洗腦」又是怎麼回事？ 要了解妳的記憶力，妳犯不著記住長篇大論；這首記憶之歌的每個小節只有三到五頁的篇幅，以各種簡短有趣的軼事、詩歌、引文串連，慢慢帶領讀者認識記憶的中樞--大腦，讓妳從「頭」了解記憶的奧秘！ 記憶不只是一份個人歷史清單；不能「過目不忘」，可並不代表妳的記憶能力有問題喔！除了對個別事件的記憶（稱為「陳述記憶」）以外，記得「怎麼做一件事」（稱為「程序記憶」）也是記憶能力的一環；有些奇異的病患會在轉眼間忘記一分鐘前發生的事，卻能藉由練習慢慢學會新的技能。神奇嗎？還有更多妳想像不到的。記憶能力也和大腦其他的功能（如語言能力）緊密相關，如果一個人的記憶能力有缺損，他不...(展开全部)